Internet Marketing University: Must-Read Articles for Internet Marketers

Whether you’re new to Internet marketing or a seasoned veteran, it’s always a good idea to brush up on your skills. With the dynamic nature of the world wide web, things change at lightning speeds, so it’s always a good idea to keep yourself up-to-date with the latest trends and news on SEO and SEM fields.

1) Every website should at least do some simple keyword research and it’s always easier to start from scratch. But what about when established sites approach you to do SEO for their websites. While certainly more difficult to work on such sites, it’s not impossible. Ann Smarty of Search Engine Journal gives tips on How to Do Keyword Research for an Established Site. Ann describes some difficulties with taking on such a task (such as sorting through the history of search engine referral terms) and some great advice on getting started.

2) Backlinks are crucial to any website wanting to rank high on search engines – they establish your site’s credibility to web crawlers and bots. Court’s Internet Marketing School gives useful advice in the article “102 Ways To Make Your Site A Back-Link Superstar.”

3) Adding a blog to your site gives people a reason to come back to your site and engages them in an informal manner. Because of this informal nature, most bloggers think they can just write anything. People are getting more sophisticated and the web continues to become saturated with new blogs everyday. How do you make you blog posts stand out? One of the leading email Internet marketing agencies on the web, PMA Media Group, imparts some useful pointers in an article entitled “Suggested Guide for Writing Effective Blog Posts.”

4) Twitter’s all the rage these days, but how can your business benefit from Twitter? The Ultimate Guide for Evertything Twitter by the Web Designer’s Depot has all the things you need to know about Twitter, from the basics (like uploading a background) to more advanced functions (what exactly are those # symbols next to people’s tweets) and even features and ettiquette guide (”Avoid banal food updates”).

5) Tons of experts out there tell you what to do when doing search engine optimization for a website. In the post entitled, “30 Techniques To Avoid – Best Practice SEO by Google”, Shaun Anderson, co-founder of  Hobo (a Scotland-based marketing agency) shares what NOT to do when optimizing a website.