Review: Spydermate SEO Analysis and SEO Tools

June 10, 2009 by Jake  
Filed under Tools of the Trade

Spydermate analyzes your website for search engine optimization

Spydermate analyzes your website for search engine optimization

Search Engine Optimization (SEO) is essential for any webpage these days. With over 4 billion websites on the internet, how can you make sure your future customers will be able to find your site? Making your site search engine friendly can be easy, with the right tools.

Spydermate is free, web-based SEO analysis tool. Created by Mentormate, Spydermate assesses your website’s SEO “health”, allowing you to see an overview of your site’s search engine rankings. The tool is free, and even if you don’t register, you get up to 6 “free” analyses. Registered users, however, can take advantage of more searches and tools such as the compare tab, which allows you to compare the SEO of 2 different websites and the history tab, which stores information about your past searches.

The tool itself is easy enough to use – after registering, simply type in your website’s URL and wait for the results. For SEO novices, the “Site Analysis” is fairly useful, especially if you haven’t used any SEO techniques for your site. It gives you an over-all “Spyder Ranking”, which evaluates your marlketing efforts (based on their standards). If you’re haven’t checked your Google or Alexa ranking, then this page gives this as well. However, except for the broken links, all the information on this page is probably nothing new if you’ve had your site assesed previously.

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The SpyderRating gives your site a numerical rating based on your marketing efforts

The next tab, link equity, gives you a more detailed analysis of each page on your site, such as h1 tags, meta descriptions and any broken links. In addition, it also gives you a targeted keyword analysis tool (based on SEOBook’s Keyword Suggestion Tool), giving you suggestions on which keywords you should be targeting for your pages, based on what people are searching for.

After you’ve done more than 2 searches, then you can use the compare tool, where you can see the rankings of two websites side-by-side. While this would seem like a useless tool, it’s actually an easy way of seeing how your website measures up to your competition, and give you ideas on how to outrank your competitors. Spydermate also saves the different searches individually on the history tab, so you can also compare the same site from two different days, allowing you to see the improvements made on a particular site.

Over-all, Spydermate is a good, free all-around SEO tool. For beginners or casual users, it’s a great way of learning more about your site or blog. Having all the information in one place is much more convenient than using several tools and trying to piece together the information. It’s simple and easy to use, even for the most basic users. SEO professionals may want to invest something that will give more in-depth information, or use Spydermate in conjunction with other tools.